A sound foundation and solid structure is as crucial to the successful building of a company as it is to erecting a high-rise building.

The company fundamentals must be an understanding of the niche it occupies in the marketplace, and clear identification of the target group it hopes to influence.

Management strategies can then be put into place that will ensure optimization of all available resources in marketing a product or service that seriously challenges the competition.

In an embattled economy, many companies are making the smart decision to have experts thoroughly analyze the specifics and to assist in determining the most beneficial corporate policy going forward.

Having precisely defined goals and clear lines of communication both internally and externally will provide a matrix that encourages growth, motivation, productivity and creativity among all employees, as well as product confidence in the consumer group targeted.

Solid, clear policies mean good practice.