Taking on a merger or acquisition without the guidance of consultants with expertise in the field usually leads to significant miscalculations regarding the level of assimilation and integration involved.
With the amount of money and time usually spent on such a venture, and the effect of it on departments, management teams and the leadership in general, the smart decision is to have people with a high level of knowledge and experience in mergers and acquisitions managing the process.
Communication strategies must address the questions and concerns of all those impacted by the change if performance levels are not to suffer, particularly where the marketing of a new brand is concerned.
Competition is fierce and failure to adequately blend two service cultures into one highly functional unit can have a negative effect on customer relations that can prove extremely costly.
Organization and optimization of joint resources need expert guidance to succeed.